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ADVERTISING
OPPORTUNITIES IN THE GOOD NON-RETIREMENT GUIDE. Advertising in The Good NON-Retirement Guide is the ideal way to reach an informed readership in the 50+ age group who are actively planning for retirement and are currently making a number of major investment and lifestyle decisions. WHO SHOULD ADVERTISE? |
Banks and Building Societies Estate Agents Home Improvement
& Security Companies Suppliers of Consumer
Durables Fashion and Beauty
Houses Charity Appeals Overseas Property
Agents Insurance Companies Retirement Housing Pension Providers Sports Equipment
Retailers Financial Advisers Adult Education
Providers Leisure Services
Home Removal Services
|
Investment Companies Training Organisations Accountants Health and Fitness
Clubs Solicitors Direct Mail Distributors Holiday Companies Healthcare Providers Stockbrokers and
Shareshops Tour Operators Garden Centres Homecare and Nursing
Agencies Car Dealers Transport Companies |
DISTRIBUTION
AND READERSHIP
The Good Non-Retirement Guide is bought annually in bulk by
hundreds of public and private institutions, corporations and businesses.
It is regularly used by these organisations in retirement seminars and
distributed as an employee benefit to those approaching retirement, taking
early retirement or facing redundancy.
This year a substantial marketing campaign will again promote the
Guide directly to human resource managers, professional advisors and other
institutional purchasers throughout the UK.
This way The Good Non-Retirement Guide reaches
a wide general public and achieves a readership of around 100,000 individuals
currently considering their retirement options.
The Guide is also available in many public and commercial libraries throughout
the UK.
ADVERSTISING RATES AND DATA
| Advertising Rates (£) | Colour | Mono | |
| Full Page | 2,350 | 1,575 | |
| Double Page Spread | 3,450 | 2,450 | |
| Half Page | 1,450 | 1,050 | |
| Quarter Page | - | 575 | |
| Eighth Page | - | 325 | |
| Special Positions | |||
| Inside Front Cover | 2,850 | ||
| Inside Back Cover | 2,350 | ||
Other
special positions are available, including chapter verso, content verso
etc.
| Mechanical Dimensions | Depth (mm) | Width (mm) |
| Full Page | 190 | 115 |
| Double Page Spread (allow 6mm for gutter) | 190 | 266 |
| Half Page | 90 | 115 |
| Quarter Page | 45 | 115 |
| Eighth Page | 45 | 55 |
Bleed
page material to measure 244 x 163 mm.
COPY REQUIREMENTS
| MONOCHROME: | Camera ready copy with screen halftone in position, 120 screen. |
| COLOUR: | Separated positive film with cromalins, right reading emulsion side down, 150 screen. |
| DESIGN SERVICE: | Your advertisement can be individually designed and produced at a cost of 10% of the price of the advertisement. |
| Format: | 234 x 153 paperback |
| Publication Date: | January 2008 |
| Selling Price: | £16.99 |
| Orders by: | 28th September 2007 |
| Final Copy Date: | 10th October 2007 |
Please
address all inquiries regarding advertising in this book to:
Rosemary Brown OBE
Enterprise Dynamics Ltd.
12 Hyde Park Place,
London
W2 2LH.
Tel: 020 7402 6050. Fax: 020 7706 7666.
alternatively you can email: info@enterprisedynamics.co.uk